Alba Strengthens Asia Pacific Partnerships at F1 Bahrain Grand Prix Experience in Malaysia
Alba hosted key clients from across the Asia Pacific region at the F1 Gulf Air Bahrain Grand Prix 2026 event in Malaysia, held at the Petronas Sepang International Circuit from 02 to 04 October.
Chairman of the Board of Directors Khalid Al Rumaihi, CEO Ali Al Baqali, Chief Marketing Officer Hisham Al Kooheji, and members of Alba’s Asia Pacific Sales team engaged with customers from Malaysia, Thailand, Singapore, Taiwan, Japan and Australia through a series of networking and hospitality activities.
Beyond the F1 experience, the gathering provided an opportunity for Alba’s leadership to connect directly with customers, exchange perspectives on evolving market and regional developments, and better understand their priorities and expectations. The engagement reflects Alba’s emphasis on staying close to its customers and building relationships that extend beyond day-to-day business, reinforcing long-term partnerships across its key Asia Pacific markets.