Alba hosts virtual sessions for its customers in partnership with CRU
Aluminium Bahrain B.S.C. (Alba), the world’s largest smelter ex-China took the lead, in a first-of-its-kind initiative, by hosting virtual ‘Market Update’ sessions with its customers worldwide. Organised in cooperation with CRU, these sessions were held over four days – 03, 04, 09 and 10 September 2020 – and aimed at updating them about how Alba is navigating through the impacts of COVID-19 pandemic as well as addressing latest industry developments.
Speaking about this initiative, Alba’s Chief Executive Officer Ali Al Baqali said:
“COVID-19 has undoubtedly brought the aluminium industry closer as we prepare ourselves to emerge from this pandemic stronger.
Alba’s unique virtual collaboration with CRU enabled us to not only reach-out to our customers and offer our superior services but also assert our unwavering commitment to Safety, Efficient and Agile Operations.”
Alba customers from different regions actively participated in the ‘Market Update’ sessions, which featured Alba’s Chief Marketing Officer Khalid Abdul Latif along with CRU industry analysts including Eoin Dinsmore, James Wren and many more.