Key Performance Areas

"Our strategic plan
identifies three Key
Performance Areas as
major contributors
to the efficient operation
of the smelter"
1. Social Responsibility

Safety

Safety is intrinsic to our work culture. The emphasis on safety has prevailed since Alba’s inception and safety measures are regularly updated to meet our changing needs.

Health care
Our employees are our most valuable asset. Our commitment to their wellbeing and healthcare is reflected in the employee healthcare benefits and entitlements on and off site.

Environment
We take stringent measures to enforce strict guidelines that place the greatest emphasis on the way we treat and manage waste. Alba boasts one of the most environmentally friendly power plants in Bahrain.

Employee Development
Alba is one of the most preferred employers in Bahrain. This goes back to the emphasis we put on employee development through specialised training and education to providing an environment for self growth and achievement.


2. Profitable Growth

Growth

Aluminium is Bahrain’s second major export after oil. When the company was established in 1968, Alba aimed to begin with production capacity of 56,000 tonnes per annum but this was soon increased to 120,000 metric tonnes per annum. Today we produce over 971,000 metric tonnes per annum of the highest grade aluminium.

Sales
With metal purity rates consistently above 99.86 per cent, our aluminium has made it across the world with exports to more than 25 countries. In line with Alba's long-term strategy, the Marketing Department focuses its efforts on Value Added products and reported significant success in consistently increasing their production and expanding their sales.

Customers perception
We have long standing relationships with our customers. This is due to the fact that they know that we never compromise on quality while bringing value and providing flexible, customised and specialised after-sale customer and technical services.


Innovation
We have always remained committed to consistent improvement and adaptation of advanced technology in our operations. We realise the importance of sharing experience and expertise.

3. Global competitiveness

Cost competitiveness

Our survival has always depended on our ability to find ways and means to maintain our competitive position in the aluminium industry. With an embedded culture of operation excellence, we are able to provide top-class products and services at the most competitive prices.

Throughput increase
We will accelerate our production capacity in the next decade. A major step in that direction will be the Line 6 Expansion Project. Today we are one of the largest single-site aluminium producers in the world.

Quality of our products

We pride ourselves on our metal purity consistently kept above 99.86 per cent and our unrivalled flexibility in producing whatever quantities and specifications required to meet the various needs of our customers.